Campaign

Megaphone

Raise AMR Awareness

Antimicrobial resistance (AMR) affects us all, and tackling it requires collective action. AMR Aware Canada is a national initiative dedicated to building knowledge, sharing practical tools, and inspiring Canadians to take part in the global movement against AMR. 

Join our campaign during World Antimicrobial Awareness Week (WAAW, Nov 18 – 24) to help raise AMR awareness in Canada!

AMR Aware Canada invites you to explore the toolkit below and share the materials widely on social media and other platforms.

Tag AMR Aware Canada in your WAAW activities!

#AMRawareCA

#AMR

#AntimicrobialResistance

Go Blue for AMR

As part of WAAW, the global “Go Blue for AMR” campaign unites people and landmarks around the world in blue to shine a light on antimicrobial resistance.

Across Canada, AMR Aware Canada encourages organizations and individuals to take part — by lighting up landmarks, wearing blue, or sharing blue-themed content to show your commitment to the cause on November 24.

Check out our interactive map of landmarks going blue during WAAW!

Last year, 31 landmarks in 9 provinces went blue for AMR. View the 2025 Go Blue Map

Use the “Go Blue” graphics below and tag your activities to raise visibility and spark conversation.

#GoBlueForAMR

#WAAW

Download and share these helpful tools:

Download all items

Download individual items

Social Media Graphic

Five things to know about AMR poster (digital & print)

Five things social media graphics

Go Blue social Profile Header

Horizontal
Square

Go Blue Virtual Background (Zoom, Teams)

The image will appear reversed in your self-view, but will display correctly.

Allied Campaigns

Antibiotic Wise

Antimicrobial Resistance Fighter Coalition

Choosing Wisely Canada, The Cold Standard Toolkit

Do Bugs Need Drugs

Drop the Label (BC Women’s and Children’s Hospital)

Manitoba AMR Alliance

World Health Organization WAAW 2024

Antimicrobial Ambassador

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